Understanding HP’s Commitment to Sustainability: Key Initiatives and Their Impact

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Understanding HP's Commitment to Sustainability: Key Initiatives and Their Impact 

Given the imminent environmental challenges that could have far-reaching effects on our future, partnering with companies that are acutely aware of their global footprint is crucial. While sustainability is no longer just a buzzword but an integral part of many organisations' business goals. At Area9, we recognise that the flood of sustainability claims can make it difficult to choose the right partner. Our experts are here to help you cut through the noise.

HP distinguishes itself with transparent sustainability initiatives that are making a tangible difference. Here’s a breakdown of their key initiatives and the impact they are having.
 

Product Longevity and Circularity
HP’s commitment to product longevity is a key highlight in their sustainability efforts. Unlike many tech companies that struggle with device durability and repairability, HP is actively addressing these issues. Their strategy emphasises not just using eco-friendly materials but also extending the life of their products to reduce future demand.

Since 1992, HP has championed the Design for the Environment program, now called Design for Circularity. This initiative is focused on designing products that can be kept, upgraded, and repaired, aiming to create a circular economy. HP has set an ambitious target of achieving 75% circularity for all its products and packaging by 2030. Currently, they report a 39% circularity by weight, with ongoing advancements making their latest devices leaders in sustainable design.

 

Circular Economy Impact
HP's approach to sustainability is further bolstered by Hewlett Packard Enterprise’s (HPE) Circular Economy initiatives. HPE Financial Services provides a suite of solutions that promote circularity within organisations. For example, HPE Accelerated Migration helps consolidate multi-generation IT into a single environment, while HPE Asset Upcycling Services facilitates the reuse of assets, extending the useful life of technology.

The impact of these initiatives is significant:

  • 755 metric tons of CO2e saved, equivalent to the average CO2e emissions of 164 cars.
  • 2,370 MWh of energy saved, matching the average annual energy consumption of 57 households.
  • 24 metric tons of waste kept from landfills, which would require 805 moving boxes to store.

Moreover, the refurbishing and recycling of IT products through HPE Financial Services have allowed organisations to recover valuable raw materials:

  • 0.8 metric tons of plastic, equal to 17,900 plastic bottles.
  • 13 metric tons of non-ferrous metals, equivalent to the weight of 6.8 commercial jet engines.
  • 15 metric tons of ferrous metals, comparable to the weight of 31 cars.

 

Use of Sustainable Materials
The expectation for devices made from eco-friendly materials is growing, and HP is meeting this demand head-on. The company aims to integrate 30% of post-consumer recycled plastic into their product lines by 2025.

HP’s approach to sourcing materials is also noteworthy. They prioritise responsible chemistry, with 83% of their personal devices now being low halogen. Additionally, HP has been working in Haiti since 2016 to set up a sustainable supply chain for ocean-bound plastic (OBP). This initiative has helped divert the equivalent of 102 million 500mL bottles from the ocean into HP products like the HP Elite Dragonfly, helping both the environment and local communities.

Energy Efficiency
Energy consumption is still a crucial area of focus. HP is committed to enhancing the energy efficiency of its devices. Around 85% of HP’s personal systems are ENERGY STAR certified for high energy efficiency, and 77% meet gold or silver standards from EPEAT. Since 2019, HP has cut the energy consumption of its personal devices by an average of 18%.

In addition to device efficiency, HP has made considerable progress in reducing its carbon footprint. The carbon intensity of their global operations has decreased by 60% compared to 2015, and the emissions from their products were reduced by 39% in 2021. These efforts contribute to environmental goals and provide cost savings through improved energy efficiency.

 

Forest Conservation
Sustainable packaging is another important focus for HP. Their forest positive initiative works to counteract deforestation by ensuring that the paper used for their products and packaging is sourced responsibly. The HP Sustainable Forests Collaborative leads this effort, focusing on managing and restoring forests. In 2021, this program managed 14,270 hectares of forest and restored 150 hectares.

Choosing HP means that the environmental impact of your device extends beyond just its production to include sustainable packaging practices. This comprehensive approach is vital for those committed to reducing their environmental footprint.

 

How this Benefits You
To future-proof your business, focus on building customer loyalty and fostering a strong company culture:

  • Customers: Sustainability is increasingly vital for customer loyalty. 63% of customers consider a brand’s environmental efforts crucial when making purchasing decisions. Moreover, recent research shows that consumers are willing to pay up to 20% more for products from companies with strong eco-friendly practices. This loyalty translates into higher investment in sustainable brands.
  • Talent: With a projected global talent shortage of over 85 million people by 2030, attracting top talent is becoming more competitive. In this landscape, sustainability is a key factor in recruitment. 96% of Gen Y employees are concerned about environmental issues and expect their employers to take meaningful action toward sustainability.
  • Cost Savings: Through HP’s buyback and repurpose program, your organisation can benefit from significant cost savings. When the lifecycle of your devices ends, HP and Area9 will securely wipe and refurbish them, extending their life in a secondary market. Not only does this reduce electronic waste, but it also provides cashback for devices in good condition. This program helps you recover value from your IT investments, making your technology budget more efficient.

 

How to Reap These Benefits?
Partner with Area9 and HP to make a meaningful impact on your sustainability journey. To enhance your sustainability operations, consider procuring HP devices, powered by Intel® Core™ processors, through Area9. Our offerings, powered by HP’s innovative technology, can help you advance your environmental goals.

 

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Intel, the Intel logo, and Intel Core are trademarks of Intel Corporation or its subsidiaries.

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